Posts Tagged ‘Marketing’

Marketing 101: Study A Novel

Wednesday, October 18th, 2006

Writers are told to “study the market.” For freelance writers, Jenna Glatzer, editor-in-chief of AbsoluteWrite, explains it well in her book Make a Real Living As a Freelance Writer.  But how do I do it if I’m writing a novel?  I’ve found two answers so far:

1. A technique called “mapping.”  I don’t know who came up with this method, but I’m learning how to do it in an online course conducted by author/editor Suzanne James.  Mapping helps you identify the patterns common to a specific genre, such as:

  • What drives the story: the situation or the character?

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